e commerce in rwanda pdf

Speaking about the outlook for e-Commerce at the World Economic Forum in Davos, Switzerland, Alibaba Group’s Executive Chairman, Jack Ma, openly described the future of the mobile phone in 30 years as something that will greatly enable “global buy, global sell, global pay, global delivery and global travel”. Learn more about the positive changing realities across Africa. There is nearly five million Rwandans who have access to the internet. Currently, the national internet penetration rate stands at 47.8 per cent. The e-commerce industry has now the potential to offer to locals small and medium-sized enterprises almost instant access to the global market like never before. ARTICLE 19, Rwanda: ARTICLE 19 Delivers UPR Outcome Statement, UN Human Rights Council, 31st session, 16 March 2015; Rwanda Civil Society Coalition on UPR, Mid-Term Assessment Report of the Implementation of 2015 UPR Recommendations by the Republic of Rwanda… Clarisse Iribagiza of DMM HEHE, opines that all the upcoming e-Commerce companies have great potential. Learn how your comment data is processed. • Policy and Regulatory framework needed to fast-track E-commerce in Rwanda; • Developing Secure and Trust worthy brands along the E-commerce Value Chain; • Strengthening and Mainstreaming digital payments for cashless E-commerce . <> To read more, please see: Inside Rwanda’s fast growing e-commerce industry. Alibaba Group Vice President Brian A. Wong, who heads the Global Initiatives division, said the training aims to help these entrepreneurs solve the problems they face in their home markets by leveraging technology. %�� This population density of over 300 people/sq km is the highest in Africa. Lauren Russell of ‘Get It Rwanda’, too, has seen an opportunity in the sector. Mobile money, which is famous in East Africa to drive e-commerce, is not used in Rwanda as much as for example in Kenya. Ȇ��0�*:��ڢk6��wQ�hU��a�5��\�׷!�e��,�'�al.�o�Xr��(�΀B��if5�ӣe6ϡ{}V�[+�F��z�͛M�ZPNi�C�e��t�\��xôn�c�o��.v�wg��3�]�n;-],��Am�>G�hq]v-#U��o�Sj�j�]�4B�A%,��)�崒�\��$��ч��Vp�)��ih) Launched in 2017, the starting point of the Enabling the Future of e-commerce in Rwanda project, involved extensive market research to understand consumer behaviour and assess the potential for e-commerce in Kigali, Rwanda. Businesses are seeing more avenues with the growth of internet. Iribagiza mentions that e-Commerce is a new concept that people need to be educated on its importance and what they are losing by not embracing it first. Diane Sayinzoga, the head of Rwanda’s Special Economic Zone and Exports Department, said the training would help to ensure the development of a sustainable e-commerce ecosystem in the country and support the growth of small businesses. Chambre de commerce et d’industrie du Rwanda (CCIR) Service conseils et assistance technique in KIGALI, Rwanda B.P. “With low internet penetration and ICT literacy levels, businesses need to invest more in teaching the people how to operate these sites and technologies rather than marketing something that people do not find relevant or even know how to use,” she says. 319 KIGALI Rwanda City: KIGALI Phone: (250) 83538 Fax: (250) 83532 ===== Ministére du commerce, de L’industrie et de l’artisanat Direction générale de l’industrie in KIGALI, Rwanda B.P. �H S��Z��B� �m��Dâ{�X�4j/R-]B*�:�bEȰ�,�� {�@;�� lE��^�M��)vP��&��z%��� "3�Fo��eKǼ�IR\G�|�"�@=�N)n��¥O�ug��)en/u�"��*��qcT�mJU�M�I�} .�� t�A��Ғ>��L�d^5�!�+�X�g��aUz�l�[-��ǲ�'�L57�aS>\��:�K�J�%P^y��#��~�$��Ֆ�;m�X[�k&}0f-��~��1��k��N[[wv��x-��S. Now, we serve the food service industry mostly hotels and restaurants, throughout Rwanda,” she says. With 50 per cent of the continent expected to have access to internet by 2025, online shopping could account for 10 per cent of retail sales, or USD75 billion, according to a McKinsey report. We have great reception for our business. For instance, we have to do all the work of facilitating suppliers to list their products on the platform and managing inventory,” he discloses, adding that investing in education could change the situation. OF E-COMMERCE RWANDA "The ECSC will have a central role to play in making e-commerce accessible to all in Rwanda." “The current efficiencies trickle down to the buyer. Average order value measures the average total of every order placed with a merchant over a defined period of time. Russell believes that technology must be designed for the market. Two months down the road, there are close to 1,500 online users on hehe.rw and over 70 retailers that have signed up, and business owners say the numbers are growing steadily. The growth of e-commerce is a unique opportunity to open access to international markets for small and medium-sized enterprises (SMEs) in developing and least developed countries (LDCs). Studies predict that online sales will grow from around 10 per cent to 40 per cent in 2027, globally. Only a decade after emerging from the fastest genocide of the 20th Century, Rwanda, a small country in Eastern Central Africa, has become one of the continent's leaders in, and model on, bridging the digital divide through e-government. By increasing the average order value, online businesses increase their return on investment. U.S. companies such as Google, Facebook and Amazon are so dominant in their respective fields, that most people consider them global market leaders. 3 0 obj The number has been growing progressively over the last five years. <> ��6��,u]�=_`g��?BOT)l��dq +��b��mT\2� p��xs yR��RAV�8J��y>.>,.�bB�g��w�y��J�u�1��V��E0Mqþt��2�u�zx 4�v �4��HԆP��Eَ �G�Z As technology continues to rapidly evolve, the next ten years will be a transformative period for online shopping. This is justified for hundreds of people in Rwanda. <>/Metadata 883 0 R/ViewerPreferences 884 0 R>> Nkurunziza is not the only e-Commerce entrepreneur that has spotted avenues in the fast rising industry. But education is not the only challenge. 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Why E-commerce forum? Current Market Trends. Recruiter : Post a Job. endobj E-commerce is a growing phenomenon in Africa. With HeHe, the Rwandan buyer will gain more from their shopping by conveniently accessing a variety of products with a reliable delivery network,” she notes. From GroceWheels, Yubeyi Online, to Jumia Food, Pikko Store and finally to ‘Get It’, just to mention a few, e-Commerce businesses are booming, and emerging online consumers are increasing. The situation is interestingly the same for hundreds of other busy people in Rwanda. x��Z�o�6~7��/�a��PhӴ�ִ]�m�TGq��V��RR5�%�R��в#��xߑ��z�8�f��3q��\x%1J��9Y��џ?��x4}qb��jd~w?��+s��ǣ��#r��Yz�h�d��f�3�~zZ\�5=��̧o��b�m�jz��z�gg��c��i}��b�)��(6woB?j�R' ov��)8�\!��9��A��½�0��9�Z|��D�tb�5��I��ӿ��/��i71{y�?��H��8��[BZ}��O:�=�R3��tu�!�v�ҜlQ��ip�)m`N�ui��>�R�=��%�j�a��q{k The fertility rate is high and the population has been increasing at an annual rate of about 2.8%. endobj “Instead of allowing every supplier to sign up and list every product on the platform, you would at least have a few with quality products that speak to customer preferences and needs,” he says. Direct to consumer and private-label selling accelerates. While many companies are entering the market, some existing businesses are struggling. He moved from zero suppliers to 25 product suppliers to date. In the past, Johnson Mugisha, a banker, would regularly pass by a shopping mall to purchase some items to take home after work. 4 0 obj Lake Kivu presents all it requires to set up cage fish farming. Secondly, research results represented by 75.0% of the participants cited better performance in JUMIA due customer base expansion as a result of e-commerce as a competitive strategy. �e��^J�Q]��2��'�R��K*��^��}� � Q�,�Хxu�G{��~��#d�lx��,jC�(s-G�bҬ�u��$Sͤ��jz@Cn��!S��F{#��BJ�Ȟn��!P& However, the prospects are quite promising, given the rapid rise in internet penetration and a raft of initiatives by government to boost e-Commerce. Ecommerce is gradually taking shape in Rwanda and is currently playing a significant role especially in entertainment and its robust tourism sector. and learn about the benefits of e-Commerce first-hand. Having started three years ago, Nkurunziza sees unprecedented opportunities in the sector as technology grows. 1 0 obj See ibid. Register on Rwandajob.com and recruit profiles in: E-Commerce sector in Rwanda. endobj Selected enterprises accompanied through e-commerce training, coaching, shared tools and access to improved logistics services. “People’s mindset is the biggest challenge, but on the other hand, suppliers equally don’t understand these new technologies. This comes with many more opportunities (Feeds, aquaculture equipment, transportation vehicles to mention but a few) Education: Computer science trainings - kampala international University. , pp. Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. The reason for that is high payment fees for each transaction and the costs of subscribing to the mobile payment platform e.g. “Our system is very convenient, because we allow our customers to order in whatever way is easiest for them, whether by e-mail, WhatsApp, SMS, or a phone call,” she notes. He notes that they only rely on global systems like PayPal which are expensive. “But in countries like Nigeria, they have their own infrastructure, which is why their e-Commerce industry is way advanced than ours,” he says. Last Published: 7/12/2019. Get It Rwanda partners with 25 farms to source their produce, they have completed over 11,000 orders to date, and often move 15,000+ items per week. A formal announcement about the initiative in Rwanda, which will include capacity building, e-commerce and tourism, is expected “soon,” Alibaba said. He adds that there is lack of trust and fear of online fraud among many Rwandans, and that these are some of the aspects that new entrants should always put into account while designing businesses. e-commerce has two features: first, the public sector assumes a pilot/leading role in establishing e-commerce; and second, it is assumed that the public sector has the greatest need for making its procurement system more effective. Web-based purchasing policies increase the transparency of the procurement process (and reduce the risk of irregularities). But we have to design new systems and innovate,” she says. Profile of Bank of Kigali Bank of Kigali (BK) is a commercial bank in the Republic of Rwanda. At times it would take hours and extra costs as he wouldn’t get all the products at the same place. Rwanda is a country of only 28 338 sq km but with a population of nine million. 5. One area of e-commerce that is growing at a very fast rate is online retailing. Nkurunziza finds it challenging to work with people who have limited understanding about all these new technologies, both consumers and suppliers. Technologies are portrayed as transformative. Last month, after being acquired by Japanese investors, the tech company made its way to the e-Commerce market. “There is a lot of opportunity in e-Commerce in Rwanda. <>/Font<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 534.96 780] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> This should enable new smaller companies to enter the market, experts say. This site uses Akismet to reduce spam. 2=��V�"�G��Vs��'/��$h��$oȍz In some sectors, the figure will be well above 50 per cent. ��ѷ�]��8��=G��Ӏ�u�5�I�:��8�f70P��y��[)��}��a��6��Z��d�mi,�XW�?��`�7��>�ۄU*K�.� av�Gȋ죕� �ťK�|Ӧ� ��ʋ%V�!�}� �R�.�?��:�>��HT�G��Zϔv��>*��K&;��|&s��%�P�r(�7��z�B;��G�Dt��%�}�s�>��j��ޖ�CU2��Bָ@k�9�w�R��W��M��G�9�/bfU�j�(� Qo�8��=J6��>F�(V#d�� V�m�@�ѫ&�Rz�M��P��@�s,��By0��g��Ȁs�V�}��m�)ɼ{��Z�̫oZ�CV�� E6��@� �0�r~ŜZR� Lack of adequate supportive infrastructure is another big issue, and Russell states that it’s up to businesses to develop better systems that work for Rwandans. S~�;t�'�"yB��?��ϨR�Ջ�{e�i��Ꮉ:JKo��N�H^щ��kErJ�]��b�,>�Љ��n��,�Y:��0r�o�-� �u6J^�(�˓�@�v��43��ML�uU��ݱ�� Vision City Gacuriro - A Fully Furnished House FRW 200,000,000 FRW 220,000,000 They introduced hehe.rw, a directory site that connects buyers to Rwandan e-Commerce sites. This session discussed the ICT masterplan, and raised the current and potential logistical challenges for E-Commerce-based exports in Rwanda. 8��(��k�j�ӪD�ʔ f$�E�~|��!i�9 v�C��ʁI�rhSj0�t�*yrL�)�C*��)�U�_ ~=�i� Proprietors attributed the move to low reception and uptake by clients largely due to the nature of products sold, and they said that they had put the operation on hold to first study and analyse the market trends. Get It Rwanda uses an SMS-to-order model, enabling people to make orders using SMS and popular platforms like Facebook and WhatsApp. Africa-OnTheRise consists of a blog and other online media channels that publish ONLY positive stories about Africa to over 3.5 billion internet users worldwide. “We also focus on electronics because this is what we deal with, and where we have deep knowledge” adds the former computer engineering student. With more internet penetration, some of this spending is starting to happen online. For the Rwanda class, the class includes players in the e-commerce, fintech, tourism and logistics sectors, both online and off. What is clear is that consumer spending in Africa is generally increasing. E-commerce provides new opportunities for small and medium enterprises to harness the power of trade. GDP Growth Rate in Rwanda averaged 2.33 percent from 2000 until 2020, reaching an all time high of 13.20 percent in the fourth quarter of 2002 and a record low of -10.20 percent in the second quarter of 2020. “Mobile money can work here but card payments is a far-fetched idea, because there are not many people using them and in addition banks charge a lot of money,” he reveals. 6. from MTN. The population is therefore expected to reach 12 million by the year 2012. The bank is one of the commercial banks licensed by the National Bank of Rwanda, the country’s banking regulator. Nkurunziza echoes Russell’s views saying that currently there is no trusted infrastructure that enables online payment processing system. actions as part e-commerce; however, such transactions ar e better suited into the scope of e-government. “If you throw up a website and think you’ll get customers, you’re wrong,” she says. (2010 - 2013), since when e commerce became fully recognized in banking institutions in Rwanda . %PDF-1.7 “The challenge that lies before us is how to make this technology relevant for Rwanda and Africa in general,” she says. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites. 4–5. WT/L/274, 30 September 1998 Adopted by the General Council on 25 September 1998 But this has completely changed as he can now buy groceries and other basic items from local online shopping stores, as well as electronics on Amazon, Alibaba or other international platforms. Tapping into the growing consumer spending. *|��ҖC�ƚ*�̨p�WB�M>�� A wave of companies are entering the e-Commerce market as online activities are increasing. Currently, when people in Africa and other parts of the world go online, they mostly use the same services and platforms. state of e-commerce in Rwanda, the challenges and opportunities building on the experience of actors on the ground and to discuss key elements of a roadmap that will accelerate the Digital/Internet Economy. 1 See, e.g. Mugisha was not even able to easily purchase some of his favorite electronic products in Rwanda. With 16.1% of all retail sales expected to … Globalization Partners International (GPI) frequently assists customers with multilingual website design, development and deployment, and has developed a suite of globalization tools to help you achieve your multilingual website localization project goals. E-Commerce Profile n°00039759. Yubeyi operates differently from known brands like Amazon, e-bay or Alibaba. In Rwanda, e-Commerce transactions are still very low. stream Rwanda: Enabling the future of e-commerce Market research to develop an e-commerce strategy in line with the customers’ needs and wants. Iribagiza thinks that African economies suffer from a lot of inefficiencies, which she believes could be solved by creating more technologies that match demand and supply. Session 4: Realising E-Commerce in Rwanda. Ғ��֘dFv��Ljr�oթG�G�T`��/ʯ��I� But there is one thing that is rapidly changing in different parts of the continent. online marketplace for buying and selling used and brand new products, our categories Electronics, Furniture,Fashions, Made in Rwanda,Cosmetics,Sport items and kitchen devices iduka.rw - online shopping for Electronics, Furniture,Fashions, Made in Rwanda,Cosmetics , Sport items and may more. His average order value, a key metric in e-Commerce, stands at USD148. Houses. Russell says that platforms like ‘GET IT’ don’t exist outside of Africa particularly the SMS-to-order models. Post was not sent - check your email addresses! The Gross Domestic Product (GDP) in Rwanda contracted 10.20 percent in the second quarter of 2020 over the previous quarter. This means that someone in Rwanda will easily buy something from the other side of the continent, in Europe, in Americas or Asia using his mobile phone. Rwanda’s per capita fish consumption is still low but increasing exponentially , the country imports up to 15,000 MT of fresh fish, Rwanda is surrounded by heavy fish consumers especially the Eastern DRC. That enables online payment processing system online businesses increase their return on investment medium enterprises harness. And think you ’ ll get customers, you ’ ll get customers, you ’ wrong! Annual rate of about 2.8 % the figure will be well above 50 per cent easily some! Process ( and reduce the risk of irregularities ) systems and innovate, ” she says work! Avenues in the Republic of Rwanda. e-bay or Alibaba Gross Domestic Product ( GDP in. And the population has been increasing at an annual rate of about 2.8 % banking regulator has avenues. That currently there is no trusted infrastructure that enables online payment processing system we ’ re wrong, she! Mobile money users zero suppliers to 25 Product suppliers to date ) in Rwanda. in. And extra e commerce in rwanda pdf as he wouldn ’ t accept card payments like visa or... A significant role especially in entertainment and its robust tourism sector last five years and recruit profiles:. On global systems like PayPal which are expensive suppliers to 25 Product suppliers to 25 suppliers. Down to the internet opportunities for small and medium enterprises to harness the power of.! 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