Experience audit for Bluegogo, a now-defunct bike sharing mobile application. It’s a key element in any strong content marketing strategy. “Melissa blew my mind! Her content audit, wireframes, and guidance toward UX best practices really made our client’s website much better than it would have been otherwise. CONTENT STRATEGY. See the CV for shihab Uddin, a content strategist who has produced articles for rb.gy. Email me here: hi@ozchen.com. More available on request. A good digital strategist should have a well-presented portfolio that visually illustrates the work they have done. LOCATIONLos Angeles content strategistWorking remotely, WORK STATUSAvailable for opportunitiesFull time or consulting, JUICY LINKSLinkedInWork inquiries: hi@ozchen.com. Advertising & Marketing Arts & Design Entertainment Business Healthcare & Sciences. Here to make dreams come true. UX: optimized user onboarding and conducted extensive UX audit and user testing.Content Strategy: Wrote and revised product microcopy, including localization efforts to translate writing from China-based to U.S.-based audience. I had a video chat with the HR rep, a video portfolio review/interview with another content strategist, I had to do a content strategy exercise, and then I was flown in for interviews and lunch with the team. Here is my portfolio! The same mind map as above, indicating primary partners (teams) that a content strategist would work with as part of a project. On all projects I was responsible for the product microcopy and creating the final high-fidelity wireframes. Get personal updates on my life, musings on content strategy and newest personal development articles. Presented my UX Writing for Fintech talk at the UX Writing Conference. Who is it aimed at? The InvestmentNews Content Strategy Studio is a marketing and custom content division of InvestmentNews. I started UXBeginner.com in 2013 as a side project. WORKI built the initial content strategy through content audits, email & social media campaign planning, creating the knowledge base, writing product microcopy and eventually translating everything to high fidelity wireframes. “As a content strategist, I use data, research and my understanding of psychology to shape my client’s narrative and create content experiences tailored to … Do both to get a free taco. Content Strategist. A Content Strategy Process Modelblog post (with embedded explainer video)EllessMedia.com, December 2018 Sourdough: The Local-Community Starter Kitprogram proposalWordPress.org, October 2017 The Best Affordable Standing Desksproduct reviewWell9to5, August 2016 The Best Standing-Desk Matsproduct … Writing samples A few writing samples. and … I’m the lead content strategist and UX consultant for InvestorIM, a cryptocurrency exchange and social platform. Strategic Portfolio Management is the responsibility of the senior management team, which needs to ensure that strategy and operations are aligned and integrated. Connect with shihab Uddin on ClearVoice. (And if you’re ready to chat, head over here to find out how you can work with me and get started.). According to MarketingProfs, only 35% B2C marketers say their content marketing strategy is "extremely" or "very" effective. In turn, I’ve written long-form blog posts, starting from 1,000 words and some of them reaching 5,000+ words, to help them achieve these goals. Through Contently 's platform, freelancers matched with brands can pitch ideas, submit work, and instantly receive payment all in one place. TWO DESIGN PROJECTS OF NOTE…1) Designing Transamerica.com into a responsive site by creating modular content components that scale across devices, and 2) Redesigning TRSRetire, a 401k management portal. Before the interviews, I had to give a "presentation" about myself, my past work and the content strategy … UX: research & competitive analysis with similar food programs, designed all Android screens. Content Strategy: navigation design, content layouts and product microcopy. Problem: Recommend a content strategy for Sur La Table's website and social media channels. This means I’ve written extensively on topics like: These companies have hired me to help them grow their authority and reach in their industry, rank highly in search for competitive terms, boost free trial signups, and foster strong communities. Find, create and edit unique stories in words, pictures and interactive experiences and package stories in multi-channel campaigns. A portfolio that demonstrates your ability to facilitate and initiate creative thinking in content creation and content strategy. You don’t have to be the greatest writer to write a project case study or tutorial — simply focus on communicating value. Portfolio strategist bring expertise and capabilities in three main areas: 1] Substantial research across global capital markets. Responsive design for Raleigh & Drake, a travel experience + planning portal. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. End to end UX design for Anivive, an animal health science startup. Content strategy is the science behind storytelling, added content strategist Chantel McGee, who works with various tech startups. Knowledge of Content Management Systems, like WordPress. Contently uses a simple, single-page portfolio interface that allows you to clearly display your work, topics of expertise, and skills. Put your skills to the test with a freelance gig. cv/PhillyFrost. Practice the Craft. I look forward to implementing these ideas soon and moving further along in my journey towards a career in UX! Clusters the activities and tasks which inform deliverables. - Previously built and led the MYMOVE content team, while also streamlining UX strategy and content. Los Angeles content strategist. UX + content design for Drawsmile, a nonprofit tackling food waste and hunger. Proven work experience as a Content Strategist, Content Manager or similar role. I can’t wait to get to know you! I was a UX Designer at Transamerica, a top financial services & insurance company. A portfolio of published articles. To become eligible for work, join the network by creating a free portfolio that showcases your projects and professional expertise. What you’re about to see is a summary of my work. I specialize in writing blog posts on content marketing and strategy, social media, email marketing, CRO, landing pages, and more. I have extensive experience in the field of user experience design, and love designing with words as a content strategist, UX designer and UX writer. If this blog is any indication, I thoroughly enjoy writing. I lead UX writing projects for Credit Karma Savings and Credit Karma Checking. Welcome to Oz's UX + content strategy portfolio. Clem Auyeung | Content Strategy, Experience Design, and User Research auyeung.csp@gmail.com Hi, I'm Clem, a Content Designer based in Washington, D.C. System design is my peanut butter. Brands that choose to invest in content strategists have an advantage: someone to lead the process. I built the initial content strategy through content audits, email & social media campaign planning, creating the knowledge base, writing product microcopy and eventually translating everything to high fidelity wireframes. I am a freelance copywriter, content strategist, and narrative designer. What is a content strategist? I am self-driven, imaginative, and analytical. Random things I love: content strategy, UX design, tacos, food shows, dinner parties y practicando español. Professional B2B Freelance Writer, Copywriter & Blogger, Let’s get one thing out of the way: B2B SaaS is where I thrive. or sign up for my newsletter below. Am a 22 year old young woman looking forward to working with great minds to make the world a better place. Read on to see some of my recent writing for clients and marketing publications. Content strategy is one of the most difficult ideas for brands today to understand and execute successfully. Our new Content Value dashboard captures exactly what your traffic is worth, down to the dollar. Marijana Kay © 2017-2019 | Terms of Service | Privacy Policy, [Zapier] 4 Twitter Marketing Strategies for Your Business, [Scoop.it] Paid Content Distribution: How to Win With Your Perfect Audience, [Aweber] Your Guide to Writing the World’s Best Email Subject Lines, [Sked Social] 18 Best Instagram Campaigns of 2018, [Jeff Bullas] How To Create Insanely Successful Video Content for Under $100, [Wave.video] How to Edit Videos for Instagram, [Pipedrive] Sales Funnel Definition, Process, Stages and Examples, [jumper.ai] How to Skyrocket Your Influencer Campaigns in Only 5 Minutes Per Day, [Recart] 7 Essentials of a Product Page That Sells Like Crazy, [BuildFire] How To Create A Mobile App in 10 Easy Steps, [Postfunnel] Dive into the Data Mine With Mobile Marketing, [jumper.ai] How to Use Instagram Stories For Ecommerce, [GatherContent] 6 steps to creating a bulletproof content production process, [State of Digital] How To Write Engaging Blog Posts Your Audience Will Crave, [Learn Inbound] Become a Hyper-Productive Inbound Marketer (Without Losing Your Mind), [State of Digital] 3 Not-So-Obvious Ways to Use Audience Insights to Power Up Your Content Marketing, [Recart] 3 Proven Ways to Increase eCommerce Conversions, [Stunt Coders] Twitter, Hashtags & eCommerce: Best Practices, Ecommerce, social commerce, cart abandonment, Landing pages, conversion rate optimization. While it can cover creating useful content across many channels, most in the industry agree with content strategist Kristina Halvorson’s definition: “Planning for the creation, delivery, and governance of useful, usable content.” Experience in project management is a plus. Excellent communicator of innovative concepts and analytical reporting, enabling the brand to use critical data to improve social media strategy. Search for: Follow Erin Tracy's Social Media and Content Strategist e-Portfolio on WordPress.com Here are a few examples of companies getting it right.1. Solution: An editorial guide, alongside an editorial calendar, that provides a set of guidelines on how to create content that inspires consumers with Sur La Table's spirit of cooking for the purpose of continual brand engagement. I’m not a writer, and English isn’t even my first language. Conclusion. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. Content Strategy: information architecture, microcopy, writing the onboarding sequence to explain the nonprofit’s unique food waste reduction program. February 2019 and onward: update my portfolio as needed while interviewing for positions. Erica Swallow, Freelancer. Do both to get a free taco. Interested in seeing more content strategy or UX work? Categories. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… It’s now a popular entry point for professionals transitioning into UX Design. Basic understanding of HTML and web publishing. AS A SITE OWNER & PUBLISHER…I’ve had hands-on experience with the entire spectrum of content strategy: writing 100+ blog articles and email newsletters, producing and selling UX courses, content marketing & social media posting, continually executing off a content calendar and of course wrangling with WordPress (it’s a love/hate relationship). Whatever you call it, I'll make it with user centered content + design. Working with a true content strategist way exceeded my expectations. If that’s not the type of company you’re from, we’re probably not a fit. Before you can figure out how to show off your work, you need to understand what you want others to see.Even though you’ve got a lot more real estate on an online portfolio than you do on your resume, you should be equally selective about what you include. Content Strategy Activities. Contently often staffs client projects using an algorithm called Intelligent Talent Recommendations that sorts through portfolios to identify possible contributors for a client. UX: designed all mobile, tablet and desktop screens as well as introducing new product features. This framework is built on portfolio theory, particularly on an investment strategy called the “Barbell Strategy.” Try your hand at organizing content … The content marketing barbell, then, seeks to make do with the predictive value of low-risk, keyword-driven content (biasing heavily towards *high intent* keywords, as they are cash generating assets) while keeping a flexible basket of speculative content to blaze new trails and create “buzzworthy” content. Part of the successful launch of Savings and Checking accounts, A passion for combining user research + testing into actionable content design, Endless flows, error states, transactional emails written, Collaborate with a highly talented group of designers, researchers, product managers, legal counsel and more. Businesses use my words to create a competitive advantage and make more money. Huge School. Content Value Is Going to Change the Way Marketers Think About SEO & ROI By Kristen Poli. There’s no limit on how many projects you can upload, and if you’re a good match, we’ll reach out to you about freelance opportunities with our clients. Content strategy planning is defined by many things. I really enjoy writing for fintech. Email me at hi@ozchen.com or sign up for my newsletter below. For example, UBS Global Asset Management employs 450 investment analysts in 15 different countries to conduct research on asset class, risk management, and asset allocation strategies. 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