* High domestic market share due to selection of the best location that is a result of first mover advantage. * Its skills in site selection because of its excessive familiarity with the place. * Good operations management. As a result all of the managers report to Tan directly, including the international division. By adopting this practice Jollibee would support its staff to understand the cultural diversity among nations and different market needs. market. * Difference in the management style and culture lead to a failure of plenty of Joint Ventures. They can use their learning’s from Guam and implement them better in California to be successful. Grace Ang Tan Caktiong said, "We had to do everything by ourselves in the beginning! Jollibee is recognised by its bee icon, which symbolises the Filipino spirit of light heartedness and happiness as well as representing a busy worker. CASE SYNOPSIS The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Beeand made the two words form a single name Jollibee.Their success is phenomenon. * Smooth supply chain management system should be put in place to increase efficiency and productivity. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? * Consistent high quality products and maintaining its share in the market. In 1987, barely 10 years in the business, Jollibee landed into the country's Top 100 Corporations. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. The first change driver that brought Jollibee Foods Corporation into proper incorporation was the realization that prices of ice cream would double due to the oil crisis of 1977. Therefore they felt they were faced with very low pressure for local responsiveness. As they offer the new menu, they noticed that people were lining up more for hamburgers than for ice...... ...Jollibee awards The Jollibee brand successfully incorporated into its line-up the Sweet & Sour Meatballs, Grilled Pork Tenders, Jollibee floats and Flavored Crispy Fries in 2011. Therefore, first step would be to rectify these problems and then improving the status of the existing outlets. their rice dish in Indonesia to suit their tastes. But in the Philippines, it’s the king of the burger market. * Market research prior to entering new markets will help in avoiding the unprofitable ventures as in the Middle East. If the response of the local public is positive they can slowly increase their outlets. A survey revealed that 69 percent of Filipino respondents visited Jollibee more often, compared with only 16 percent for McDonald’s. SWOT Analysis: Where the opportunity and threats talk about the external factors affecting the firm’s performance and the strengths & weakness about the internal factors of the organisation. However, within the United States, Jollibee needs to focus on streamlining the supply chain and investing heavily in advertising. From its core business, a McDonald's-like restaurant, Jollibee has expanded into a pizza chain, fast food Chinese restaurants, bakeries, breakfast bars, and a tea house. Their work at Guam gave them an idea of how to work in America. Tony started with just two ice creams and soon had his brothers to help him in the growing business. * Increase the product line to favour the taste of local consumers. Essay, 47 pages. EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald's by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. Professor Executive Summary. The executive summary is the most important section of the business plan for your mobile food business; it tells your readers why you think your business idea will be successful. The mission statement of “we bring great taste and happiness to everyone” showcases its brand as quality based and high in consumer utility. II. In this section of your plan, you provide a detailed overview, along with a history of … The profitability depends on the customer traffic, location, operation management. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fastfood brands in PH combined. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.And sure enough, their hamburgers became a hit for a lot of Filipinos. They need to resolve their manpower issues before opening another outlet to ensure that their brand name does not get spoiled because the managers had to pay more attention to the quality issues in the dearth of labour which of the lack of quality which left them less time to concentrate on formulating short term. * Company depends on the consumers for its profitable business and the company needs to adhere to the consumer’s tastes, preferences and prices as there are many competitors to whom they may shift to. Gideon Falk, Ph.D * Lack of communication between the departments Besides its flagship Jollibee restaurants, Jollibee Foods Corporation (JFC) also owns a chain of Chinese restaurants, Chowking, in the Philippines. Introduction Strategic management is a comprehensive study of how a firm performs during its course, with regard to its predetermined objectives, how they plan to achieve these objectives, and how much resources are expendable for those objectives. The following grid gives a diagrammatic representation of the strategies mentioned. I. * Acquired 73% if the Hamburger segment. * Highly motivated people in the organisation, they were all ready to take up the risk. Executive Summary 4 // Jollibee. Your Answer is very helpful for Us Thank you a lot! EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. Reference list The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. They will lead in product sales all time Jollibee countered the competitions popular “Big Mac” by creating a large hamburger called the “Champ”’. Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces. Jollibee Foods Corporation enters list of Top 1000 Corporations ‘* Political instability The Republic of the Philippines is a country in Southeast Asia consisting of over 7,000 islands. The report is divided into five sections. According to exhibit 10 we can see that Hong Kong is second in terms of the per store sale value ($ 571120). * Lack of R&D before expanding internationally along with the fact that the R&D rested with the parent company. Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. Caktiong stayed determined to strengthen his brand regardless of lack of financial backing and experience in the industry. More Details. Issues Faced. Jollibee’s strategies were derived from a lot of change drivers that the company faced. Assume you have actually been selected as a marketing consultant for Jollibee. McDonalds grabbed 27% of the fast food market to Jollibee’s 32%. He started his plan with targeting the expatriate Filipinos in the Middle East, Hong Kong, and Guam etc. Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. As a part of this they started opening outlets in every country they felt an opportunity. Low cost pressure was always there as they were faced with heavy competition. It needs to localize its menu to attract the local customers. Executive Summary Jollibee Food Corporation is a Filipino fast food retail chain that was started in 1975 and from then on the company was on an expansion trend. 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