Tom Rigby. No credit card required. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. For example, you might create a sales copywriting portfolio, a print copywriting portfolio, and a web copywriting portfolio. Hovering over each tile, you immediately get the basic information of each project: the name of the client and the type of work Robert’s done. Whether you're marketing yourself as a freelance copywriter or you're trying to land a full-time job at an advertising agency, publishing samples of your copywriting online helps prospective employers and clients learn more about you instantly.Here's why you shouldn't hesitate to put some examples of your best copywriting in an online portfolio. By adopting a child’s point of view, the copy creates a fragile, innocent tone of voice that puts the issue into real perspective. Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. But if you choose a platform like Copyfol.io, above the basic website building capabilities, it will give you special features like: To process is easy and straightforward. The lines ‘it’s their day but it’s your hat’ and ‘let us pick your perfect outfit so you can perfect those dance moves’ captures the dynamics of a typical wedding. We’d love to read a little more about the background of these campaigns, what problems the copy solved and just overall how it was created. Instead, you’d want to use samples that demonstrate your political expertise, interviewing prowess and objective approach. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden, A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of, An unsubscribe message from education and careers training company, A quirky and effective copywriting example from, One of my favourite pieces of copywriting, this advert from, As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. View Project. (Due to the delicate nature of ghost-writing, I’m not able to include all my writing. It’s already easy to browse through, but to make it even more convenient, you can filter the projects by type: advertising, brochure, magazine, etc. #1: Tiffany Butler Websites. Sometimes with a screenshot or embedded video, sometimes with mockups -but always with clear and professional presentation. The following copywriting examples are from (mostly) lesser-known brands or sources that you may not have seen before. Interestingly, when I sat down to write this piece, I came across a great many blogs out there full of tips on how to build your portfolio, with simple and general ideas, i.e. The handwritten font grabs the reader’s attention as it looks like a genuinely personal greeting. Copywriting Portfolio Examples. Write and edit. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. Morton Salt Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. A really good example of brand storytelling in product packaging. Your name, short bio, contact information, and even your social links should be easily accessible, so they can quickly get an idea of who you are and where to find you. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." Using the same mockup with different positioning gives a very professional and cohesive look to the page, which we love! 5. Sometimes less is more, right? Any other lesser-known copywriting examples that you’ve been hiding up your sleeve, trying to keep from the rest of us? Brand New Copy is a copywriting studio in Edinburgh run by UK freelance copywriter, Jamie Thomson. The only thing we’re missing here is some explanation for the projects. Notify me of followup comments via e-mail. Another great copywriter case study example is the one from Sara Frandina. Examples from our copywriting and content creation portfolio. Through these examples you will learn what makes a copywriter portfolio great, and in the end we’ll show you how to build one using a copywriting portfolio builder tool. The word choice, ‘soft, squidgey feet’ and ‘wobbly first steps’ captures the idea of children growing up quickly, bringing a sense of immediacy to the copy. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. Listing and detailing them all on the same page, Jeanne displays a portfolio of four carefully selected copywriting examples of four different types of copy: For each project she briefly but clearly outlines the goal of the project and what she did, then underlines the effectiveness of her copy by measurements of the results. If your customers were given a snippet of your content to read, would they know it was you, just ... Good copywriting encourages people to take action. A humorous billboard advert from Scottish brewers Innis and Gunn. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. He starts it aptly with some witty copy that lets you get a glimpse of his personality and see his copywriting skills right away. However, what I like most about this bus stop ad is the subheading. Portfolio of Susan Greene Copywriting Samples of Websites, Brochures, Landing Pages, Books & More . The beautifully designed portfolio and case study pages help with keeping the visitors longer on the page and increasing the overall conversion rate. Build a beautiful portfolio quickly and easily. 4,800-word blog post, written for small business operators. And based on our interviews with creative directors and HR managers, this is exactly what they’re looking for. Almost like a flowchart, the short descriptions take us through each important details of the project: And as always, you can find the actual visuals at the very end. How to make a copywriting portfolio that you can share for free. This way, unfortunately, there’s no way to find out more about the background of each project. His about page consists of fun and entertaining copy about himself – and also gives easy access to his resume and contact information. Copywriting Jonathan Weinberg. When crafting your own copywriting portfolio, feel free to take inspiration from the examples above, or go off in your own direction. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. Copywriter Portfolio. We’ve even added some tips for creating your online copywriter portfolio at the end, so stay tuned! Probably my favourite copywriting example in this list, Transport for London‘s campaign to raise awareness of staff abuse drives home a serious message in an effective way. Get Work. ‘Hee Haw’ meaning ‘nothing’, taken from Glaswegian rhyming slang. See more ideas about Copywriting portfolio, Copywriting, Portfolio. I really like how this copy flows and makes use of alliteration to give the writing a solid, consistent rhythm. Registered in sunny Scotland. I can turn your ideas into compelling stories. Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. What I like about the copy is that it manages to be light-hearted while raising awareness of a serious issue. Format it for your portfolio. As in any other portfolio of work, your copywriting portfolio should include your best work. Sharon Hurley Hall, for example, has written 881 projects for 81 clients so far, and Contently provides her with a fantastic place to track all of this. Similarly to Kelsey, Laura also features testimonials from people she worked with, strengthening the social proof and appeal of her services. Unfortunately, too often, copy is full of gobbledygook as missions are made up and values feel fake. Or at least in copywriting. Examples of great copywriting portfolios. “I just don’t have more than 5-10 minutes to spend with a portfolio”, they all said. Gari Cruze . And a good last impression goes a long way to a re-subscription in the future. It’s worth highlighting his portfolio page above all. See more ideas about copywriting portfolio, copywriting, portfolio. Here’s one more from stonehenge “DRUIDS AND PRESS CARD HOLDERS ONLY” On a door to something Never been there, check it out. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. The copywriting does the initial work on Tom Rigby’s portfolio. Ben’s old Portfolio: Google Folder. Her copywriting portfolio invites you to just keep reading more of her work. Copywriting Portfolio You can browse our copywriting portfolio examples below. Any copywriting examples that don’t hit your highest standards, should be left out of your portfolio. Cassidy Horton’s website checks all of these boxes. Most website builders and portfolio sites were created with designers in mind. It can make the difference between selling out or fading out. Just when you think you know where this copy is headed, The Queen’s Arms pub in Edinburgh (across from our offices) throws you a curveball. The Copy Psychologist is run by Jeanne and what makes it different from others is that the case studies here didn’t get their own pages. As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. How are you going to showcase your copy then? A great headline from Stand Up to Cancer that turns a well-known phrase on its head. In her portfolio, Selina displays thumbnails of her projects with subtle animations. Use this template for free. Take a look at some of my copywriting samples below. 5 Prominent Adult Vaccinations; 5 Stretches for Leg Pain; 7 Common Types of Headaches and How to Fight Them While they are still pretty and in-line with the style of the whole website, they’re straightforward, leading you right where you want to go. Gari’s visual portfolio made up of print ads, videos and website screenshots perfectly showcase his talents as an advertising copywriter. She first outlines the challenge she met when taking up the project, then explains the solution she came up with. And as if that wasn’t enough, Ashlyn takes the traditional “about me” to another level by including sections like “The Proust Questionnaire”, her business’s core values, quotes that inspire her and more. Or at least in copywriting. An unsubscribe message from education and careers training company General Assembly. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden copywriting gem in a world of De Beers, Nike and Swiss Life. Creative Content Crafting by Robin Catalano. […], Nice stuff to jog creativity. Then right below you find big tiles with titles: copywriting, fiction of all kinds, meet the actual Kat and blog. It has: Scrolling through her page takes you through all the necessary information you need to know to make your decision. Oct 8, 2015 - A collection of copywriting projects I've worked on. Take a look at some of my copywriting samples below. A great headline from Stand Up to Cancer that turns a well-known phrase on its head. Portfolio. Do you need a developmental editor, copyeditor, or proofreader to help shape your book for publication, or make your print or digital marketing stand head and shoulders above the rest? Due to confidentiality agreements in place with some of my bigger clients, I am unable to show all of my work, but I feel this is a good example of my copywriting style. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. Our Portfolio of Copywriting Examples Our content is 100% specific to the needs of each of our individual clients. For example, if you’re seeking opportunities to cover politics, it wouldn’t make a lot of sense to fill your portfolio with soft, feature pieces, even if they’re great writing. Copywriting Portfolio You can browse our copywriting portfolio examples below. Of course, this is only feasible if you have the work experience to support it. The client could go out of business or just take the piece down for whatever reason. Your content might be outstanding, but if the presentation is boring or overwhelmingly text-heavy, they won’t even get to reading it. Paired with a simple menu at the top of the page, it’s easy to browse her portfolio and explore her previous work. You can make a fair amount of money with copywriting, content writing, ghostwriting, you name it! Straight-to-the-point copywriting that grabs your attention and encourages you to take action. I'm a writing all-rounder, just as good at hard-hitting headlines as I am at engaging long copy. Written from a parent’s perspective as if talking to their child, the copy is both entertaining and emotional. Required fields are marked *. That’s why we’re bringing you 17 copywriting portfolio examples today that we hand-selected from hundreds that we looked through. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing … He structured his website and homepage a little differently, but we still wanted to showcase it as an interesting example. Copywriter Portfolio Examples. A screenshot taken from the Fred Perry website. So again, what makes her case study so good is how she clearly and briefly outlines: After these essential sections she smartly includes a testimonial too, followed by a call to action to get started. Do you have a friend who has a … (RELATED: 40 Examples Of Copywriting (From 8 Different Niches)) 5 Examples Of Copywriter Portfolios. Go and get some writing gig ASAP. The welcoming tone of voice in this copy makes for an effective table menu. She briefly outlines how people can get in touch with her and what topics she can cover. And converts! Oh, and have I mentioned the contact form with the hilarious “I confirm that I like cats (required)” checkbox above the send button? Talk about good branding and tone of voice! This gives you a good idea of his experiences and expertise, and will probably get you interested enough to click through. 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