Employees share the vision that they are involved in the same team with a similar lifestyle and work experience. The e-commerce market in Southeast Asia (SEA) is poised for a boom, and its internet economy is expected to burgeon to more than $200 billion within a decade, a new report has found. This year, the annual Nov 11 buying bonanza came with the e-commerce industry in the region enjoying rapid growth as the contagion and related lockdowns accelerated the digital shift in consumption. The critical elements to conquering the Southeast Asian market have been scale, speed and customer satisfaction. Southeast Asia saw a surge in the use of digital services like e-commerce, food delivery and online payment due to the coronavirus pandemic, according to … In June, Lazada's livestreaming service LazLive attracted more than 74 million views, nearly three times the number for April, Liu said. In Vietnam, 76 per cent of consumers said they had done more shopping online in recent months, according to a survey by digital marketing company Criteo. They have created warehouses in each country and partnered with local delivery companies in every country to ensure fast delivery. The company is just one of many in the region's e-commerce industry to benefit from the pandemic. JD Worldwide (China) Launched in 2015, JD Worldwide brings many similarities to Tmall Global. E-commerce in Southeast Asia rides high on pandemic boom This year's net novices made up almost one-third of the region's 140 million new … In 2020, the e-commerce market in Southeast Asia amounted to approximately 62 billion U.S. dollars. Now you can check the price history on all sellers whith the “Lazada Price Tracker”. The platform now has a team of 30 livestream hosts. E-commerce Platforms A Big Money Game. The following slide deck provides a general overview of the most interesting trends in e-commerce in Southeast Asia: a large, addressable and maturing market that is particularly well versed in the use of mobile devices and social media. The demand for online purchasing has been burgeoning, and users from Southeast Asia are a substantial part of this massive movement. (The new customers) are not only limited to the tech-savvy generation, but also comprise the older generation, which you would not have targeted as a customer base as recently as last year," said aCommerce co-founder and group CEO Paul Srivorakul. , A set category of products were checked out the most including-FMCG products; Home and Living, and; Beauty and Care. Potential customers are therefore even more eager to buy online the goods they cannot obtain locally. In order to cope with different fashion tastes across the region, Zalora customizes certain areas of its business while other parts are standardized. Our goal is to enable brands to transition and fully expand their reach limitlessly in the fast-developing e-commerce industry. Star Media Group Berhad (10894D), {{item['V1 Header']}} Consumers in emerging Southeast Asian markets are conducting more brand research on social media, according to a report by the agency We Are Social, which is based in London, and Hootsuite, a social media management platform. Srivorakul, from aCommerce, said logistics infrastructure in markets such as the Philippines and Indonesia is still in its infancy and is expensive. After the dot-com bust, native e-companies have seen promising and fast growth in their sector. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. The current state of eCommerce in Southeast Asia during COVID-19. $('#spanCopyright').text(theDate.getFullYear()) On its way to becoming Thailand's first unicorn - a startup valued at more than $1 billion- aCommerce operates across Southeast Asia in markets such as Indonesia, Malaysia and Singapore. Answering to Bloomberg TV Malaysia’s Sophie Kamaruddin, Olivier Gergele, Principal at ATKerney, explains how the offering of online shops is critical for success in the region while presenting the findings of the report. $(document).ready(function () { Commerce.Asia integrates best of breed technology solutions, talent development programmes and big data insights for South East Asian businesses to succeed online. The concept of the Singles Day online shopping festival was first promoted by Chinese e-commerce platforms and was introduced to Southeast Asian markets by Lazada in 2012. "Over the past four years, I've seen the growth of livestream commerce, as well as the new retail concept in China," said Pang, an observer of digital and business trends and a frequent traveller to China for market research. var theDate = new Date(); Business across the entire value chain, from supply chain, logistics, marketing and customer service to e-commerce enablers, is growing significantly," Srivorakul said. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEAN countries, add up to create a largely untapped market. Michele Ferrario, Zalora’s managing director, shares some insights and perspectives on growing an online fashion retailer across the region. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges. Presentations respectively from November 2015 by Dr. Adrian Vanzyl and from March 2015 by Nittin Mittal. The company also found that the "new normal" of working and learning from home triggered a significant rise in sales of books and computers. "Brands are not only doing it on e-marketplaces, but on 'brand.com'as well, where we can see volume growing two to three times faster than on e-marketplaces," he said. See below for more details on the challenges of e-commerce in Southeast Asia. This second slideshow provides a lot of detailed information, facts and figures on e-commerce in Southeast Asia in general, as well as its major markets: Singapore, Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. E-commerce set to burgeon in SEA KUALA LUMPUR (Oct 23): Malaysia, with its population of about 30 million people, is an attractive market for e-commerce in Southeast Asia due to its rapid economic growth and advanced digital technology infrastructure.In a report titled "The Next Wave" Emerging Digital Life in South and Southeast Asia released yesterday, Deloitte said the contribution of e-commerce to Malaysia's gross … For Singapore’s Shopee, Being ‘late’ to the E-commerce Game has Helped its Rise in Southeast Asia. We use cookies to ensure that we give you the best experience on our website. During its first livestreaming session with a crab farm in Singapore, Pang said the portal helped sell live seafood on the spot, registering sales totalling $6,000 in just two hours, in addition to providing an educative and experiential tour of the farm. To ensure customer satisfaction, Zalora has hired a dedicated team to implement best practices and learn from negative feedback. }) The advent of livestreaming can also be a cross-border opportunity to connect China with Southeast Asia. Products such as devices and furniture amongst lots of others can be discovered available for sale on these websites and their particular apps only by clicking on the Search bar. Shopee breaks records with 80 million items sold during 12.12 Birthday Sale Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … According to a report by Facebook and the global consultancy Bain & Co, 70 per cent of consumers, or 310 million people, in the region are expected to have gone digital by the end of this year - a figure previously forecast for 2025. People in secondary cities of countries like Indonesia, the Philippines, Vietnam or Thailand do not have the same access to fashion as in the larger and more connected cities like Singapore. Jessica Liu, co-president and regional head of commercial at Lazada Group, said that in the second quarter of this year, orders on Laz-Mall, Lazada's business-to-customer virtual shopping platform, more than tripled year-on-year. Brands Shift Their Focus from Data Gathering to Data Utilization. Singapore and Malaysia are the two important countries for cross-border e-commerce among the Southeast Asian nations, accounting for over 50% of the total cross-border e-commerce market. In Thailand, e-commerce solutions company aCommerce reported year-on-year growth in new customers of between 150 per cent and 200 per cent during the pandemic. " Zalora has therefore developed its own infrastructure to satisfy its customers’ needs. Youtube videos from September 2015 by Blomberg TV Malaysia and January 2015 by CNBC International, Hey guys, great news! PG Mall, 5th Most Visited Online Marketplace in Malaysia. According to e-Conomy SEA 2019 report by Google, Southeast Asia’s E-commerce value has reached the mark of $38 billion, posing an impressive annual growth of 62% during 5 recent years. HONG KONG (China Daily/ANN): Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic. "In the past six months, we have seen an increase in new brands and sellers adopting an online retail approach, from food and beverages, to hospitality, recreation and personal services, as leading global and regional brands give their retail mix a digital overhaul," Liu said. From the first quarter to the second, the company saw an 82 per cent rise in the number of users, garnering close to an additional 5 million visitors on average in the second quarter alone. Year in E-commerce 2019. The broadcast attracted nearly 10,000 views in Southeast Asia. Srivorakul added that social commerce is another growth channel, with brands offering their employees, influencers and store associates incentives such as commission to sell to their social networks. The value of Southeast Asia's e-commerce sector is estimated at $38 billion and is on track to surpass $150 billion by 2025. Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic. According to a report by Google & Temasek, there are more than 350 million internet users in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam).. More importantly, more than 90% of Southeast Asians connects to the internet primarily through mobile devices. Since the pandemic emerged, the number of brands handled by Laz-Mall has tripled to more than 18,000 international and local names across the region, according to the company. Mobile applications today play a vital role in the development of e-commerce. User-Friendly Marketing. It is summarized in 5 key guidelines to help companies and authorities develop the e-commerce business in Southeast Asia. The fact that GST is absent in Singapore for importing goods that are less than SGD 400, is also an important factor … They have hired new talents as the company developed later on, but the company does not face a big staff turnover problem, as Zalora employees share a common company culture. ATKearney has recently published a report to help understand the challenges faced by e-commerce companies in Southeast Asia and how to pass these obstacles. Copyright © 2020 ASEAN UP - All rights reserved. Arriva is the leading e-commerce service provider for international brands in Southeast Asia's top marketplaces like Lazada, Shopee and etc. In the first half of this year, the average value of an order throughout the region rose by 23 per cent year-on-year to US$28.50, according to a report by e-commerce aggregator iPrice, which is based in Malaysia. For example, when Singapore raised its Disease Outbreak Response System Condition to the second-highest level of "orange" on Feb 7, that weekend, Lazada's grocery arm RedMart saw a three-fold rise in the average number of weekly orders. Liu, from Lazada, said other critical factors driving the digital shift and redefining the e-commerce shopping experience include livestreaming and the use of artificial intelligence and algorithms to provide better shopping services.  {{item['V1 Body']}} If you continue to use this site we will assume that you are happy with it. 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